Thank You to Blue Star Service Dogs
Bronco Off Rodeo
The Bronco Off Rodeo is the perfect way to test out your new Bronco. The 1.5 day off-roading adventure is an opportunity to explore the abilities of the Bronco. You can enjoy the perks of your powerful vehicle while embracing your inner child in the “outdoor adventure playground” experience. The Off Rodeo allows you to develop your off-roading skills and bond with a group of people who are just as big fans of the Bronco as you are!
Industry experts will lead you through the trails designed for the Bronco and learn everything there is to know about the vehicle. This includes the use of the 260 degree cameras, trail maps and proper technique of safe off road recovery. The educational aspects make this event a can’t miss for new Bronco owners.
Arguably more important than the information you’ll gain, is the community that comes with it. The Off Rodeo gathers a group of people who are passionate about the outdoors and are looking for an amazing off-roading experience. The Off Rodeo will cultivate friendships that last, rooted in a mutual love for the Ford Bronco.
The Off Rodeo is currently available in 4 locations, Texas, Moab, Vermont and Nevada.
These locations all offer unique possibilities. You can attend with any level of experience and attend
in any location you choose. Sign up or look for further information here:
https://broncooffroadeo.com/# . Happy Off Roading!
For information on getting your own Bronco Sport, 2-Door or 4-Door, call us at 1-800-NEW-FORD and we’d be happy to help!
Editorial by: Lindsey Fuller, Marketing Assistant
Happy St. Patty’s Day from Brighton Ford!
Brighton Ford celebrated St. Patty’s Day with decorations, 17% off in our Service Department, bonus FordPass Points & sweet green treats in our service waiting area. We encouraged our team members to dress up to help celebrate and, as usual, they didn’t disappoint. We’re very thankful to each and every one of our customers that came to celebrate with us! We treated our team to Mint Oreo Blizzards from the Brighton Dairy Queen as well. We love supporting our fellow small businesses in our community!
We hope that you had a fun and safe time celebrating!
It’s Almost Bronco Time!!!
Attention all Ford fanatics and off-roader fans- The Ford Bronco is coming to the Brighton Ford Dealership!
This anticipated vehicle is perfect for battling any terrain, especially with the Sasquatch off-road package. It can keep you protected in water, with 23.6 inches of water-fording ability with its off-road tires. Other notable features include the Emergency Braking Assist, Blind Spot and Lane Departure Warnings Accident Avoidance System and advanceTrac with Roll Stability Control and Trailer Sway Control. The Bronco is packed with safety features designed to make your drive as safe and fun as possible. It comes with Auto High-Beam Headlamps, the SOS Post-Crash Alert System and our Ford Co-Pilot 360+.
Aside from its technical features the bronco also impresses with its cosmetics. New colors are offered! Like the “Area 51”- a cool toned blue that is flying off the lot or the Kodiac Brown. If you want a more classic color, the Bronco offers 3 different shades of grey/silver to fit your exact tastes (Cactus Gray, Carbonized Gray and Iconic Silver”. This vehicle has enough room for any luggage or camping gear you could need, the largest options in cargo space are offered in the Base, Big Bend and Outer Banks models. If none of these features have you sold, maybe the built in Camp Table with the ability to serve every happy camper or the bottle opener conveniently attached to the vehicle will.
Call us at 1-800-NEW-FORD for more information or to place a reservation!
Editorial By: Lindsey Fuller, Marketing Assistant
2021 Lineup Event!!!
We are so excited for our 2021 Ford Lineup Event this coming Saturday March 20 from 9:00 am – 3:00 pm!
This Valentine’s Day we treated our Service Department customers to sweet treats and even sweeter savings! Customers who scheduled an appointment for February 12 or 13 were welcomed with the yummy spread pictured above: Covid-19 friendly hot cocoa bar, candy, cookies and cupcakes as well as bonus FordPass points were awarded to use at a future visit. Our Marketing Assistant, Lindsey Fuller, was our happy Valentine and served refreshments to our lucky customers. We appreciate all of our wonderful customers who came to visit us and look forward to seeing you all again! Stay tuned for a similar St. Patrick’s Day celebration! For all of our current promotions and events, be sure to follow us on Facebook at https://www.facebook.com/brightonford/
FordPass Perks
In recent years, Ford has been working towards maintaining their customers satisfaction long after they leave the dealership. The most notable addition to this initiative is the FordPass, a virtual assistant app designed to keep customers safe and happy.
The apps best features include roadside assistance and the ability to set up complimentary maintenance. The roadside assistance is perfect for any emergent situation. You can quickly receive help for fuel delivery, flat-tire repair and more through a simple call or e-request. The maintenance feature can be used towards service repairs, purchasing accessories or to personalize your Ford vehicle. These programs can be life saving, especially the 911 assist. This automatically contacts 911 if an airbag deploys.
Another bonus of the FordPass is its reward system. You can earn rewards for the amount you spend and put them towards other expenses. For example, you can earn money off your next service appointment or even your next vehicle. You can also gain a first hand look at new discounts and special events.
FordPass is also helpful in your day to day life. The Connect and Control feature in the app allows users to lock and unlock their vehicle, schedule a start and check their gas/fluid levels in the app. You can also access vehicle health reports and receive reminders for things like service appointments.
These amazing features can be downloaded onto your device for free today!
By: Lindsey Fuller, Marketing Assistant @ Brighton Ford
Editorial by Lindsey Fuller: our wonderful Marketing Assistant
The announcement of Ford’s Mustang Mach-E First Edition in 2019 took the internet by a storm that has not settled since. While its release is awaited with anticipation, the Mach-E’s crossover style has left us all with questions. I hope to ease concerns and showcase all of the positives that come with this new version of the classic car.
The biggest pro of the Mach-E is it’s mechanical power. The Mustangs have a reputation of being impressive vehicles and as the newest edition, the Mach-E has to deliver on its horsepower to be seen as a true member of the collection. The design has followed through, and the vehicle features a horsepower of 480. This is great news for fans of previous Mustangs. The Mach-E continues to prove its place in its 0-60 time. Clocking in at an impressive less than 4 seconds, this electric powerhouse is set to be a crowd pleaser. On top of all these technical pros, the electric charging design will also do wonders for the environment.
On top of its mechanics, the Mach-E also has many amazing cosmetic features to offer buyers. Because as important as horsepower is who really wants to drive without a heated steering wheel? On top of that luxury, the Mach-E comes in many different models so customers can have their pick of styles.
The question on everyone’s mind is why the Mach-E is a better buy than Tesla. The Mach-E has an improved version of the notorious dashboard that’s on every car fanatics bucket list. The modernity of the large touch screen creates a contrast against the 60’s reminiscent Mustang logo embossed wheel and door sill plates. The Mach-E keeps users safe by keeping its controls in just the place you expect in a Mustang. This avoids user error, while the other features maintain the wow factor of the vehicle. This feature amongst others like the Mach-E’s ability to open the trunk from its own smartphone app, the contrast of the roofline and windowline’s directions and its outstanding cargo space all put the Mach-E above competing brands.
About the author:
Lindsey is a high school Senior at Brighton High School. She is finishing out her last year virtually and is the Marketing Assistant at Brighton Ford. She is a ball of energy, is fun to work with, a social media whiz and helps us all keep in touch with our younger selves. To add to her list of accomplishments, she is also a fantastic writer! Check back often for more editorial pieces from Lindsey!
Sources:
DeBoard, Matthew. “Ford Just Revealed Its Mustang Mach-E SUV — the First New
Mustang-branded Vehicle since 1964 and a Tesla Challenger.” Business
Insider, 17 Nov. 2019, www.businessinsider.com/
ford-mustang-mach-e-revealed-los-angeles-photos-features-2019-11#the-mustang-mach
-e-evolved-from-sketches-that-show-it-was-always-going-to-be-the-stang-of-all-ele
ctric-crossovers-3. Accessed 12 Jan. 2021.
Ford Motor Company. “2021 Mustang Mach-E GT.” Ford, www.ford.com/suvs/mach-e/
models/mach-e-gt/. Accessed 12 Jan. 2021.
Riley, Aiden. “10 Things We Love About The Mustang Mach E (And 5 Reasons We’ll
Stick With Tesla).” The Things, 19 Mar. 2020, www.thethings.com/
things-we-love-about-the-mustang-mach-e-and-reasons-well-stick-with-tesla/.
Accessed 12 Jan. 2021.
Food Drive @ Brighton Ford
Help us refill Bountiful Harvest’s pantry after the holidays! Drop off any non-perishable food item to the Brighton Ford main showroom between January 4-29 and we will deliver to Bountiful Harvest. Bountiful Harvest is a nonprofit that supports food-insecure families in Livingston County and even delivers food to those who don’t have transportation. If you have any questions, please call us at 1-800-NEW-FORD.
Thank You Laurie & Aaron!
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