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Welcome Mach-E: Editorial by our Marketing Assistant: Lindsey Fuller

Mach E Brighton Ford
Editorial by Lindsey Fuller: our wonderful Marketing Assistant The announcement of Ford’s Mustang Mach-E First Edition in 2019 took the internet by a storm that has not settled since. While its release is awaited with anticipation, the Mach-E’s crossover style has left us all with questions. I hope to ease concerns and showcase all of the positives that come with this new version of the classic car.The biggest pro of the Mach-E is it’s mechanical power. The Mustangs have a reputation of being impressive vehicles and as the newest edition, the Mach-E has to deliver on its horsepower to be seen as a true member of the collection. The design has followed through, and the vehicle features a horsepower of 480. This is great news for fans of previous Mustangs. The Mach-E continues to prove its place in its 0-60 time. Clocking in at an impressive less than 4 seconds, this electric powerhouse is set to be a crowd pleaser. On top of all these technical pros, the electric charging design will also do wonders for the environment.On top of its mechanics, the Mach-E also has many amazing cosmetic features to offer buyers. Because as important as horsepower is who really wants to drive without a heated steering wheel? On top of that luxury, the Mach-E comes in many different models so customers can have their pick of styles.The question on everyone's mind is why the Mach-E is a better buy than Tesla. The Mach-E has an improved version of the notorious dashboard that's on every car fanatics bucket list. The modernity of the large touch screen creates a contrast against the 60’s reminiscent Mustang logo embossed wheel and door sill plates. The Mach-E keeps users safe by keeping its controls in just the place you expect in a Mustang. This avoids user error, while the other features maintain the wow factor of the vehicle. This feature amongst others like the Mach-E's ability to open the trunk from its own smartphone app, the contrast of the roofline and windowline’s directions and its outstanding cargo space all put the Mach-E above competing brands.   

About the author:

Lindsey Fuller Marketing Brighton Ford

Lindsey is a high school Senior at Brighton High School. She is finishing out her last year virtually and is the Marketing Assistant at Brighton Ford. She is a ball of energy, is fun to work with, a social media whiz and helps us all keep in touch with our younger selves. To add to her list of accomplishments, she is also a fantastic writer! Check back often for more editorial pieces from Lindsey!

  Sources:DeBoard, Matthew. "Ford Just Revealed Its Mustang Mach-E SUV — the First New Mustang-branded Vehicle since 1964 and a Tesla Challenger." BusinessInsider, 17 Nov. 2019, www.businessinsider.com/ ford-mustang-mach-e-revealed-los-angeles-photos-features-2019-11#the-mustang-mach -e-evolved-from-sketches-that-show-it-was-always-going-to-be-the-stang-of-all-ele ctric-crossovers-3. Accessed 12 Jan. 2021. Ford Motor Company. "2021 Mustang Mach-E GT." Ford, www.ford.com/suvs/mach-e/ models/mach-e-gt/. Accessed 12 Jan. 2021. Riley, Aiden. "10 Things We Love About The Mustang Mach E (And 5 Reasons We'll Stick With Tesla)." The Things, 19 Mar. 2020, www.thethings.com/ things-we-love-about-the-mustang-mach-e-and-reasons-well-stick-with-tesla/. Accessed 12 Jan. 2021.

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